Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
APRIL 2011
As the Web experience evolves, smartphones may soon live up to their name, and every business’s mobile strategy will grow in importance.
FEBRUARY 2008
As the industry matures, mobile operators won’t be able to count on a flood of new customers to fuel growth, so they must create more value from those they already have—including prepaid ones.
DECEMBER 2007
Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
FEBRUARY 2007
An estimate of the economic benefits of wireless activity must include not only wireless operators but also auxiliary players and end users.
MARCH 2007
Profitable businesses at home have led Gulf telcos to expand nearby regions. But success abroad will require a whole new set of skills.
DECEMBER 2006
As telecommunications carriers invest heavily in new IP technologies, the path to profitability is uncertain—but the migration effort yields the best results when carriers get the basics right.
FEBRUARY 2005
Telecom companies play a key role in automating the sales and service processes of other sectors. Now they must automate their own.
AUGUST 2004
Regulation and technology have loosened the incumbents’ grip on the ‘last mile’ in telecommunications, but weakening these companies further could make them abandon their vital investments in infrastructure.
FEBRUARY 2010
Very poor people in emerging economies not only have a surprising degree of interest in financial services but also, when possible, use them enthusiastically.
OCTOBER 2009
The era of the nomadic Web is upon us. But questions still remain as to how things will play out in a wireless world.
JULY 2009
The United States is behind many rich—and even not-so-rich—countries in broadband Internet access. The Obama administration aims to expand it.
APRIL 2010
Supposedly low-value calls may convey important information. Mining their content can help companies diagnose problems and make lasting business improvements.
DECEMBER 2009
Recession or no recession, corporate and IT leaders continue to see a key role for IT, especially in regard to capturing efficiencies across the enterprise. Many expect IT investments to grow soon.
DECEMBER 2008
Senior corporate leaders and tech executives want IT to better serve business strategy, but current performance still falls short, our third annual survey reveals.
How PT rose from the ashes of a hostile-takeover bid and then the loss of its all-important subsidiary in Brazil.
Xie Qin explains how he used service-oriented architecture to create a smarter, more efficient system.
JANUARY 2009
The author and tech executive says we are living off the fruits of previous research and need to seed new ideas.
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