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Global forces shaping the future of business and society

McKinsey’s managing director, Dominic Barton, and other partners discuss global trends and the ways companies can act on them.

Today’s biggest business challenge involves knowing how to respond to a world in which the frame and basis of competition are always changing. Against that backdrop, any effort to set corporate strategy must consider more than just traditional performance measures, such as a company’s core capabilities and the structure of the industry in which it competes. Managers must also gain an understanding of deep external forces and the narrower trends that they can unleash.

In a major research effort, McKinsey identified five global forces whose impact—individually and in confluence with other trends—is rewriting the list of opportunities and challenges facing global business. They include the rise of emerging markets as centers of consumerism and innovation; the imperative to improve developed-market productivity; ever-expanding global networks; the tension between rapidly rising resource consumption and sustainability; and the increasingly larger role of the state as a business regulator and partner.

In this video, the latest installment of our ongoing examination of these global forces, McKinsey experts pinpoint the effects of trends, explore their makeup, and detail the actions that companies can take to make the most of the opportunities the trends carry along with them.

Watch the video, or download a PDF of the transcript.

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Video: Global forces shaping the future of business and society
McKinsey’s managing director, Dominic Barton, and other partners discuss global trends and how to act on them.
Recommend (104)
  • 6 JANUARY 2011
    Sanjay Nanda
    SAP PM consultant
    Accenture India Pvt Ltd
    Hyderabad, Andhra Pradesh, India

    ...now the whole organisation has to be restructured in such a way that your people are empowered to take decisions, not by forcing them but by making them well-informed about the organisation and market trends.

    .
    Sanjay Nanda
    SAP PM consultant
    Accenture India Pvt Ltd
    Hyderabad, Andhra Pradesh, India

    Effective decisions are all about the free flow of information and ideas from top to bottom. While transforming the business model of the organisation, care should be taken to safeguard the stakeholders’ interest. Growth of the organisation also depends on making the front line staff aware of the market trends of your industry. Gone are the days when CEOs sit at the top of the pyramid making all the decisions, now the whole organisation has to be restructured in such a way that your people are empowered to take decisions, not by forcing them but by making them well-informed about the organisation and market trends.

    .
  • 16 DECEMBER 2010
    Richard Skinner
    Senior Consultant
    Harris IIC Partners
    Washington DC USA

    ...he’s dead on in suggesting that these forces need not tell a frightening story so much as an invitation or, perhaps better still, an imperative to innovate....

    .
    Richard Skinner
    Senior Consultant
    Harris IIC Partners
    Washington DC USA

    Rereading the transcript of this video, I am struck by what Peter Bisson notes as key to changing an organization: getting line management to accept and live and die by knowing that these five trends are similar to forces of Nature. Ignoring them is not an option. And he’s dead on in suggesting that these forces need not tell a frightening story so much as an invitation or, perhaps better still, an imperative to innovate. This, in turn, means that CEOs can no more preach the gospel of no surprises to their line managers than a board can any longer lecture no surprises to CEOs. Everyone needs to get in the same kayak in the same white water rapids that truly are the global economy.

    .
  • 16 DECEMBER 2010
    Nooryusazli Yusoff
    Head, Strategy and Policy, Remuneration
    PETRONAS
    Kuala Lumpur Malaysia

    I agree with Barton’s view on harnessing organizational cultural and values to empower a team of leaders to drive transformational changes and make long-lasting impacts that stick for decades.

    .
    Nooryusazli Yusoff
    Head, Strategy and Policy, Remuneration
    PETRONAS
    Kuala Lumpur Malaysia

    I agree with Barton’s view on harnessing organizational cultural and values to empower a team of leaders to drive transformational changes and make long-lasting impacts that stick for decades.

    .
  • 2 DECEMBER 2010
    Sean Lyons
    Principal
    R.I.S.C. International (Ireland)
    Cork, Ireland

    ...Optimizing stakeholder value and safeguarding stakeholder interests are two sides of the same coin, remember the fastest cars require the best safety features.

    .
    Sean Lyons
    Principal
    R.I.S.C. International (Ireland)
    Cork, Ireland

    In the business world as the rate of change continues to accelerate this presents both the potential for risk and reward. I agree that going forward corporate strategy must consider more that just traditional performance measures. If the current economic crisis has highlighted anything it is surely the imperative to redress the current imbalance which exists between the primary focus of bringing the dollar in through the front door and the secondary focus of preventing the dollar from leaving through the backdoor. This will require a holistic view of creating sustainable stakeholder value. From a stakeholder perspective, any transformation of the business model must also include measures to help ensure that the interests of the multiple stakeholders are adequately safeguarded or defended. This will require corporate strategy to incorporate the specific requirement for formal corporate defense strategies aimed at defending stakeholder interests, and such strategies will need to focus on the strategic management, alignment, and integration of the crtical components which constitute an organization’s self-defense program (i.e. Governance, Risk, Compliance, Intelligence, Security, Resilience, Controls, and Assurance). Such an integrated program will need to become embedded into the strategic planning process rather than being addressed individually as add-ons later in the roll-out process.

    Optimizing stakeholder value and safeguarding stakeholder interests are two sides of the same coin, remember the fastest cars require the best safety features.

    .
  • 26 NOVEMBER 2010
    John Chapman
    CFO
    ESG Energy
    Greensboro, NC USA

    I agree the role of governments will continue to shape how companies compete. Energy management and sustainbility are forces that must be considered...

    .
    John Chapman
    CFO
    ESG Energy
    Greensboro, NC USA

    I agree the role of governments will continue to shape how companies compete. Energy management and sustainbility are forces that must be considered in setting global strategy. Those companies that embrace sustainability earlier will have a competitive advantage.

    .
  • 21 NOVEMBER 2010
    Dr. Alain Nkoyock
    Senior Manager
    United Nations
    Vienna, Austria

    The imperative to manage technological innovation is the additional global force I would like to add to this list....

    .
    Dr. Alain Nkoyock
    Senior Manager
    United Nations
    Vienna, Austria

    The imperative to manage technological innovation is the additional global force I would like to add to this list.

    In many industries innovation is now the most important driver of competitive success. The increasing importance of innovation is due in part to the globalization of markets.

    .
  • 19 NOVEMBER 2010
    Ricardo Larrabure
    CEO
    Summit Consulting LLC
    Des Moines, IA USA

    I believe Mr. Barton comes very close to defining a new paradigm in management “hiving.”...

    .
    Ricardo Larrabure
    CEO
    Summit Consulting LLC
    Des Moines, IA USA

    I believe Mr. Barton comes very close to defining a new paradigm in management “hiving.” This is where companies are very dispersed and work connected and focused by trust and influence rather than a hierarchical structure. See the following for some interesting stats. Also, Ray Kurzweil, a futurist is predicting a “singularity” which really brings a new definition to how companies will be managed.

    .
  • 17 NOVEMBER 2010
    Fereydoun Barkeshli
    Board member
    IAEE
    Vienna, Austria

    I wish to introduce, if I may, a sixth factor to your five factors shaping the future of world business and the society. That is the issue of energy and primaily oil and gas....

    .
    Fereydoun Barkeshli
    Board member
    IAEE
    Vienna, Austria

    I was delighted to read and later watch your discource on Global Forces Shaping the Future of Business. We missed such an important topic and discussion in business litrature in recent years.

    I wish to introduce, if I may, a sixth factor to your five factors shaping the future of world business and the society. That is the issue of energy and primaily oil and gas. The role of OPEC and IGF is not going to vanish but increase during the second decade of the 21ST century.

    I am not making this comment because I worked for and on OPEC for the last 30 years but due to the fact that OPEC and international oil companies will get closer and form an institution that could impact the future shape of business and society in coming years.

    .
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Special Package

Global forces: Five crucibles of innovation shaping global business

This article is part of a package based on a major McKinsey research effort dedicated to spotting the trends that will define the business landscape of the coming era. The initiative identified five forces, or "crucibles," of innovation where the tensions will be greatest—and the opportunities for smart strategy the most promising. To read a primer on the research or explore the other forces, please select from the following.

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