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Management lessons from the financial crisis: A conversation with Lowell Bryan and Richard Rumelt

Two business strategists discuss the nature of risk, the effectiveness of performance-measurement systems, and the difficulty of getting governance and incentives right.

A conversation with Lowell Bryan and Richard Rumelt article, lowell bryan richard rumelt interview, Strategy

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This conversation is one of three installments summarizing Lowell Bryan and Richard Rumelt’s reflections on the implications of the financial crisis. This first installment focuses on the broad managerial implications of the crisis. The second examines the public-policy response to the downturn. The third explores what the crisis means for corporate strategy today.

Eight months have passed since the collapse of Lehman Brothers punctuated the global financial crisis, touching off reverberations in the real economy that continue to reshape the business environment. Is it too early to start drawing management lessons from the crisis? Lowell Bryan, a director in McKinsey’s New York office, and Richard Rumelt, a professor of strategy at UCLA’s Anderson School of Management and the originator of the resource-based view of strategy,1 don’t think so.

In December 2008, they began formally addressing what strategists should make of the financial crisis, when the Quarterly published Bryan’s “Leading through uncertainty” and Rumelt’s “Strategy in a ‘structural break’.” In late April, McKinsey’s Allen Webb asked Bryan and Rumelt to reflect together on the most important lessons executives can begin to draw from recent economic events. While acknowledging, in Rumelt’s words, that “it takes about five years for these things to unfold, so what we see now is just the beginning,” the two strategists engaged in a rich discussion about topics including the nature of risk, the effectiveness of performance-measurement systems, and the difficulty of getting governance and incentives right. A portion of that discussion follows.

The Quarterly: What management lessons do you think we should be learning, so far, from the financial crisis?

Richard Rumelt: There’s been a dramatic failure in management governance. And so our basic doctrines of how we manage things are in question and need revision.

At the heart of this failure is what I call the “smooth sailing” fallacy. Back in the 1930s, the Graf Zeppelin and the Hindenburg were the largest aircraft that had ever flown. The Hindenburg was as big as the Titanic. Together these vehicles had made 620-odd successful flights when one evening the Hindenburg suddenly burst into flames and fell to the ground in New Jersey. That was May 1937.

Years ago, I had the chance to chat with a guy who had actually flown over Europe in the Hindenburg. And he had this wistful memory that it was a wonderful ride. He said, “It seemed so safe. It was smooth, not like the bumpy rides you get in airplanes today.” Well, the ride in the Hindenburg was smooth, until it exploded. And the risk the passengers took wasn’t related to the bumps in the ride or to its smoothness. If you had a modern econometrician on board, no matter how hard he studied those bumps and wiggles in the ride, he wouldn’t have been able to predict the disaster. The fallacy is the idea that you can predict disaster risk by looking at the bumps and wiggles in current results.

The history of bumps and wiggles—and of GDP and prices—didn’t predict economic disaster. When people talk about Six Sigma events or tail risk or Black Swan, they’re showing that they don’t really get it. What happened to the Hindenburg that night was not a surprisingly large bump. It was a design flaw.

To see the disaster coming, you had to have looked beyond the data about flight bumpiness—beyond the professionalism of the staff—and really think, “Does it make any sense to have people riding in a gondola, strapped to a giant sack of flammable hydrogen gas?” There’s just not a data series that lets you think about that. But it’s not that hard to think about.

This smooth-sailing fallacy arises when we mistake a measure for reality. Competent management always looks deeper than the numbers, deeper than the current measures. Incompetent management just focuses on the metrics, on the body count, on quarterly earnings—or on GDP growth or the consumer price index. And that’s how we get into these troubles. We really have to think about the redesign of a lot of institutions and doctrines around measurement. This lesson is fundamental: you cannot manage by just looking at the results meter.

Lowell Bryan: One of the other things that really characterized the period from about 1982 until literally last year was that economic volatility—in terms of degree and depth of business cycles—and financial volatility measurably declined.

Basically, people assumed they were always going to have flat seas. There weren’t going to be storms. And they built up a set of business practices and strategies which may have had really deeply flawed assumptions, as Richard was saying. A lot of people do things because if it’s been good for the last three years, they assume it’s going to be good for another year.

I think that we are now into a period where whole generations of people—consumers, managers—who had been lulled into the view that the world was not volatile, now know in their gut that it is in a way that you couldn’t describe to them before. And I think that’s going to have unknown behavioral effects and unknown economic effects.

The Quarterly: You’ve used two similar terms: Richard, you called it a “design flaw”; Lowell, “flawed assumptions.” Either way, could you describe in a bit more detail what you think some of those flaws were?

Richard Rumelt: The idea that these risks were independent is a central part of the design flaw. The independence assumption shows up in the collapse of various financial institutions and in derivatives, where people designed them, thinking that various risks were diversifiable—and they’re not. And it shows up in the management of the whole economy, as Lowell mentioned.

The US Federal Reserve was very proud of the fact that the standard deviation of GDP growth had come down since about 1982. What they were calling the Great Moderation I would call smooth sailing—which is people reading meters rather than reading reality. The Federal Reserve, for example, managed its policies around the CPI—the consumer price index. And it continues to do so.

Now, the consumer price index doesn’t really measure inflation; it measures a bundle of prices. It doesn’t measure wages, it doesn’t measure asset prices. And so, during these years, they came to the conclusion that they could keep interest rates at 2 percent or 1 percent and juice the economy constantly, with no inflation. It was wonderful.

Of course if you open your eyes and take them off the meter reading, you see that you’re creating a giant credit bubble, a giant asset bubble. And that the world economy’s getting destabilized. The same thing happened at Citigroup, or at Bear Stearns, or at Lehman Brothers, where you were showing these wonderful increasing earnings most years.

And just like the Federal Reserve, if you take your eyes off the meter reading and ask what’s actually happening here—“What are we doing?”—you find you’re making money by transferring funds into relatively unknown kinds of structures that your own designers can barely explain and that the rating agencies don’t understand.

This focus on meter readings rather than on a deeper understanding of the forces at work is what gets you into trouble. And what I see in the companies that I work with is that while they don’t have a solution to the problem, there’s an increasing distrust of the meter readings and of the pronouncements from on high. There’s a sense of, “Something is wrong with the system.”

The Quarterly: Are you referring primarily to nonfinancial companies?

Richard Rumelt: Yes. Financial companies would just like to get the game going again, mostly.

Lowell Bryan: Building on what Richard was saying, I would use a slightly different set of words, as opposed to meter reading. I think that underlying a lot of the problems are hubris and a belief that you can actually predict the future, plus or minus 10 percent. It’s earnings forecasts and expecting that you ought to be able to manage your delivery against them.

It’s basically this presumption that, of course you’re going to have smooth sailing. And that you’re not a really good manager unless you can sail smoothly. And to keep the analogy going, the design flaw is trying to think that you can predict the weather—as opposed to designing a boat that is capable of withstanding all sorts of different weather. The objective is not to control things you can’t control but to enable you to be relatively better at delivering results and performance over time, no matter what the weather is.

I think that what has been the big wake-up call for people—and why they feel disquieted—is because they know in their gut that they don’t know where they’re going. They can’t see the future. And they haven’t got a business model and a strategy designed for an uncertain, unpredictable environment. They've got a strategy and business model for smooth sailing.

Richard Rumelt: Yes. And if I was to put my finger on what I think is the core of the doctrinal problem, it’s the way we measure and create incentives for institutions ranging from the Federal Reserve to the rating agencies, the financial companies, and the industrial companies. It’s possible to create a record that looks pretty good for a certain number of years, by taking—consciously or unconsciously—hidden major disaster risks.

The ability to do that means we have to manage our companies and our divisions by understanding what they’re actually doing, not just by looking at their results. And that, in my mind, is the core of the lesson learned about how we have to manage. Very few people have taken that lesson to heart. It’s going to take years for it to percolate through the system.

Lowell Bryan: In addition to the incentives, I think that at the core are the agency issues that Adam Smith warned about some 240 years ago. You basically have management teams that win with heads but don’t have the losses from tails if they come up. It’s also related to public companies, where you have the disconnect between the principal and the manager and you have public companies who are being held accountable for each quarter’s earnings.

I will bet that many private companies have done much better. I’m not talking about the private-equity, highly leveraged companies; I’m just talking about the run-of-the-mill private company that has been in business for years and is still family owned. I will bet that on average, they are doing better than public companies. Now, I don’t know that that’s true, but I suspect it’s true in this environment because the incentives are so different.

Richard Rumelt: That’s right. I have a couple of companies that I work with that are private firms—managed tightly, but very differently: it isn’t so much about squeezing the last drop out of performance, the constant rabbits-out-of-a-hat game that gets played in public companies.

I guess the mystery for me as an academic is that we know this. We know that if you incent someone with a call option—and that could be a stock option where if it turns out badly you don’t lose money, but if it turns out great you can become incredibly wealthy—if you set up that kind of an option (and most bonus systems for CEOs and top management work that way), then the person who owns that option is risk seeking. For them, it pays to take big risks. It pays to take uneconomic risks. I don’t mean the kind of risks where performance wobbles around from month to month. I mean Hindenburg kind of risks. Because if you become the biggest zeppelin maker in the world, you become incredibly wealthy. And even if the thing blows up three years down the road, well, that’s somebody else’s problem. And yet we keep creating these incentive systems, as if they made sense. And they don’t. And we know they don’t.

Lowell Bryan: I would argue this is because of this principal-agent issue. It’s because the management teams create these incentive systems for themselves.

The Quarterly: It’s all a little unsettling because when you think back to some of the corporate governance debates of the ’80s and Michael Jensen’s executive compensation work,2 it seems as if people have been trying to address agency issues for a long time. Yet we haven’t really wound up any further along, and it sounds like you’re suggesting we may be worse off. How do you think that happened?

Richard Rumelt: It’s a deep problem, particularly for Americans. It’s part of our political and cultural heritage that people should be able to do what they want, and you get that kind of freedom from the theory that if you get someone’s incentives right then they will be self-regulating. You don’t have to tell people what to do and you don’t have to inspect what they’re doing. If you get the incentives designed correctly, they’ll do the right thing.

Now, that’s a wonderful theory. The trouble is, the only way to get the incentives right is for the CEO to own the company. And so while we love setting it up that way—because it satisfies a doctrinal urge that we all have—the trouble is it’s false; it doesn’t work.

Lowell Bryan: The biggest problem is when you start talking about a financial firm, where you have these incentive issues and all sorts of market anomalies. There can be years between when you take the income in and when your actual loss is realized. That’s the reason why you need to have regulation.

About the Author

Allen Webb is a member of The McKinsey Quarterly’s board of editors.

Notes

1 The resource-based view of strategy holds that neither industry structure nor corporate ownership can explain the lion’s share of the differences in profitability among business units. The seminal paper on this topic is Rumelt’s “How much does industry matter?” The Strategic Management Journal, 1991, Volume 12, Number 3, pp. 167–85. See also Dan P. Lovallo and Lenny T. Mendonca, “Strategy’s strategist: An interview with Richard Rumelt,” mckinseyquarterly.com, November 2007.

2 Michael C. Jensen and Kevin J. Murphy, “CEO incentives: It’s not how much you pay, but how,” Harvard Business Review, 1990, Volume 3, Number 3, 138–53.

Recommend (100)
  • 9 MARCH 2010
    Alexander Rad
    Ph.D Student
    MIUN
    Sweden

    One complexity surrounding the meter reading folks is the expected delay in the information transmission....

    .
    Alexander Rad
    Ph.D Student
    MIUN
    Sweden

    One complexity surrounding the meter reading folks is the expected delay in the information transmission. But essentially if a portfolio manager is making several millions of dollars in salary and bonuses while ordinary people... then there is something wrong with the incentive systems.

    .
  • 7 JANUARY 2010
    Ashot Arzumanyan
    CEO
    Psalm Tours
    Armenia

    What first comes to mind while reading this article is Double-loop Organizational Learning. This topic is so widely discussed among academics and practitioners....

    .
    Ashot Arzumanyan
    CEO
    Psalm Tours
    Armenia

    What first comes to mind while reading this article is Double-loop Organizational Learning. This topic is so widely discussed among academics and practitioners. The main issue here is whether it is possible to build up effective learning routines and, if yes, then how. I can see only one solution to this and it is leadership. In this context I very much agree with Bryan and Rumelt that motivation becomes a priority. We all need to think of the motivations which would make managers become true leaders who do the right things and not just do the things right.

    .
  • 25 JUNE 2009
    Kris Temmerman
    Head of Asset Management
    Leleux Associated Brokers
    Brussels, Belgium

    You could also extend the principal-agent problem to politics...

    .
    Kris Temmerman
    Head of Asset Management
    Leleux Associated Brokers
    Brussels, Belgium

    You could also extend the principal-agent problem to politics: the agent being the elected representative of the principal, the public representing the common wellbeing.

    The talented agent can easily deceive the naive principal (as does certain management with stockholders) to vote in favor of policies for which a negative outcome is only visible several years later when the politician is not in office anymore. Ironically (sic), the most spectacular negative impacts are just being found in this space, for example with the pay-as-you go ponzi-pension schemes. Since it is a multi-generational problem, the agents who sold the idea are not around anymore.

    Anybody care to calculate the impact of this on the future evolution of the economy?

    .
  • 16 JUNE 2009
    Andrew Maiyo
    Secretary General
    African Organisation for Standardisation
    Kenya

    ...The world has become so virtualized that even a simple problem needs to be explained away and represented using complex mathematical or econometric models...

    .
    Andrew Maiyo
    Secretary General
    African Organisation for Standardisation
    Kenya

    The economic meltdown in America was not too much unexpected and I agree with Lowell Bryan and Richard Rumelt that doing too much meter reading and engaging in predicting the future using trend analysis and modeling may take you away from reality. The world has become so virtualized that even a simple problem needs to be explained away and represented using complex mathematical or econometric models, thanks to the number-crunching abilities of the computers and software we have today.

    The fertile imaginations of MBAs and PhDs have brought virtual reality, which has invaded the world markets—including Africa, a continent that contributes only 2% of world trade and more than 20% in value of tangible resources. In Nairobi Stock Exchange, for example, at the height of the folly of meter reading and predicting the future, you could find companies whose value in the stock market was ten times more than their total tangible assets and yet such companies never made any profit. It was common, too, to find companies that made good profit and speculators who did not bother to invest in them because they were more interested in virtuality.

    The effects of the economic meltdown reached Africa late mainly because those to whom they sold tangible resources no longer have enough money to buy them with. The majority of companies which survive (and they are many) in Africa today did not deal in products of virtual reality such as derivatives and futures.

    .
  • 15 JUNE 2009
    Gary Cook
    Cook & Company
    Denver, CO USA

    I would submit that just “reading the meters” is not the real issue here, it’s that we were reading the wrong meters....

    .
    Gary Cook
    Cook & Company
    Denver, CO USA

    I would submit that just “reading the meters” is not the real issue here, it’s that we were reading the wrong meters. Highly Reliable Organization theory teaches us that most disasters are the result of a series of compounding failures to identify, comprehend, and act on a series of small but related occurrences. The Challenger and Columbia disasters, the recent bridge collapse in Minnesota, deaths on Everest, all of these, when teased apart, were preventable if we had identified and acted on the weak signals available to us. I suspect that an autoposy on the Hindenburg disaster would reveal the same chain. Query: Would applying such a a methodology help us to avoid financial disasters in the future?

    .
  • 6 JUNE 2009
    Khan Zahid
    Chief Economist
    Riyad Capital
    Riyadh, Saudi Arabia

    I believe many of us would have been much happier if this kind of analysis and discussion took place a few years ago....

    .
    Khan Zahid
    Chief Economist
    Riyad Capital
    Riyadh, Saudi Arabia

    I believe many of us would have been much happier if this kind of analysis and discussion took place a few years ago. After the fact, it is easy for many to jump on the bandwagon and say what we should have done before. To use the Hindenburg analogy, unfortunately, even management gurus and experts get seduced when the sailing is smooth and forget that lighting can strike any moment.

    .
  • 4 JUNE 2009
    Daniel Perreault
    Director, Quality
    Intermec Technologies Corporation
    Everett, WA USA

    ...I propose, though, that it go a step deeper. I suspect, based on my own sampling of executives, that the skill set required to manage in a different fashion is lacking at the executive level...

    .
    Daniel Perreault
    Director, Quality
    Intermec Technologies Corporation
    Everett, WA USA

    I have a particular resonance with the language that Richard is using—the idea that there are design flaws which get masked because of a focus on “meters” rather than on reality.

    I propose, though, that it go a step deeper. I suspect, based on my own sampling of executives, that the skill set required to manage in a different fashion is lacking at the executive level and has been systematically driven out of the curricula and experience set of management school and businesses for the last 20 years.

    The focus on “what gets measured gets managed” and the continuing premise of “individual accountability” for results versus an understanding of system design, and real analysis of data to evaluate system design, appears to have left a huge pool of executives that view “diving into the details” as looking at the next level of a pareto chart rather than understanding the nature of the system creating the issues.

    At a very core level, I interpret what both Richard and Lowell are talking about, tests the notion of “professional managers”. People who do not have core competencies in the industries of their choice, but rather in something called “professional management”.

    Fundamentally, I don’t believe, and I think at least Richard agrees, that we can manage something we don’t understand. For example, the idea of independence of risk is a simplifing approximation to make types of statistical models work. No one with even a basic understanding of business could possibly believe it were really true. In fact, within the math, we know it isn’t true. Yet, people making the assumption don’t know how “untrue” it is to give them a sense of how close or far away from reality the model is. With each generation of model the knowledge of that assumption gets further and further away, and the executives understand less and less of what their “meters” are really telling them.

    Few business schools teach system dynamics. Few business schools teach how to use statistics well, beyond the hype of six sigma or the claims of the black swan. Engineering and the sciences for years have understood the idea of having a model that isn’t right but is better than nothing, and knowing how to test the difference between model and reality. Yet, this is tremendously foreign to other disciplines.

    I agree with a great deal of what both Richard and Lowell have said. I guess I lack confidence that there is much of a pool of accepted talent today that is actually capable of driving a correction in leadership. Further, at the moment I am skeptical that the current generation of executives are being trained any differently than their predecessors.

    Yet, the knowledge exists. Tools to help in a different model of leadership exist. Perhaps if companies of this sort truly commit to a different approach a rapid change in skill sets at the top of such companies can occur, but the faces will look entirely different I think.

    .
  • 4 JUNE 2009
    Michel Fleuriet
    Associate Professor
    University Paris Dauphine
    Paris, France

    If the Fed, the rating agencies, and the banks had asked what was actually happening, they would have found that what they were doing was violating the pizza theory....

    .
    Michel Fleuriet
    Associate Professor
    University Paris Dauphine
    Paris, France

    If the Fed, the rating agencies, and the banks had asked what was actually happening, they would have found that what they were doing was violating the pizza theory. Securitization offers the opportunity to transform below-investment-grade assets (the investment or collateral pool) into triple-A and investment-grade liabilities. The equity holders of an asset-backed trust (ABS) would only perform securitization if the process generated a positive net present value. This could occur only if the tranches were mispriced. The investment banks repackaging cash flows, the investors buying tranches and the rating agencies had all but forgotten Corp. Fin. 101 and the Modigliani Miller theorem. Merton H. Miller had a simple explanation for the first Modigliani-Miller proposition. It’s after the ball game, and the pizza man comes up to Yogi Berra and he says, ‘Yogi, how do you want me to cut this pizza, into quarters?’ Yogi says, ‘No, cut it into eight pieces, I’m feeling hungry tonight.’ Now when I tell that story the usual reaction is, ‘And you mean to say that they gave you a [Nobel] prize for that?’

    The pool of subprime mortgage bonds is like a pizza. The way the tranching is done between high-grade CDOs or mezzanine CDOs is irrelevant. If the CDO trusts could finance their purchase by issuing triple-A rated CDO bonds paying lower yields, the pizza theory states that they would have to pay much higher yield on the lower rated CDO bonds. The CDO equity holders should not generate a positive net present value investment from just tranching the pizza.

    .
  • 4 JUNE 2009
    Mani Subramanian
    Cambridge, MA USA

    This article would be very funny, were it not for the sad hit our economy has taken, and people have lost jobs....

    .
    Mani Subramanian
    Cambridge, MA USA

    This article would be very funny, were it not for the sad hit our economy has taken, and people have lost jobs.

    Over the last 28 years I have asked why the folks in financial services got such outsize rewards, compared to say a engineer, or a doctor, who provides greater, tangible, societal good. And the answer I got was that in America, you need to control how capital is deployed. For this reason, up until last year, hordes of smart engineers, physicists, and others went to Wall Street, all with the idea of making tons of money by moving money around.

    Now the same folks want to know what they can do in a manufacturing company. And the answer is ‘not much’.

    To learn how to design and manufacture cost-effective products that customers like takes time. To build a successful business takes even more time. I tell recent MBA’s to forget their Powerpoints, and begin to get their hands dirty. There are no companies where people will throw scads of money at you, as Wall Street did. And stop thinking that an Ivy league (or other) MBA, makes you an expert in building a business, or knowing an industry, in a couple of years. Take the German and Japanese auto companies, for example, where the CEO’s often have an engineering background, unlike at GM!

    .
  • 4 JUNE 2009
    Biswanath Bhattacharya
    Associate Director
    KPMG
    India

    ...I can only think of a kind of ‘Reward / Penalty Pension Fund’ which builds up or draws down as the outcomes of their investment or management decisions become clear over time....

    .
    Biswanath Bhattacharya
    Associate Director
    KPMG
    India

    Interesting discussion about design flaws in the system, and of the ubiquity of what is a patently self defeating incentive system due to the principal-agency issue. There seems to be an obvious fallacy at work here—when joint stock ownership of private assets forces the individual owners to rely on the judgement of equity analysts or fund managers who take home enormous bonuses during the boom, and find themselves out of work during recessions; when CEOs have their multi-million dollar call options linked to the price calculations thrown up by excel spreadsheets developed by the same analysts, when bank managers are paid or promoted for selling more loans than the other bank down the road thus risking our deposits, and most of all, when most of their rewards are quarterly or annual, even as the decisions they take will either reward or penalize their trusting investors in the ‘long, long, run.’ Boom and bust cycles are inevitable in this construct, both are built into the design.

    The only solution I can see is to somehow design each of these reward and deterrence systems around a different axiom which does not reward or penalize anyone instantly. I can only think of a kind of ‘Reward / Penalty Pension Fund’ which builds up or draws down as the outcomes of their investment or management decisions become clear over time. A fund manager, for example, would be rewarded with additions to his ‘bonus pension fund’, or penalized with subtractions depending on the performance of his portfolio over the past five years. A CEO would build up his bonus fund if the company performs better, or draw it down if the company performs worse. This way, their decisions taken two years ago can come back to haunt them three, or even five years later. They have more skin in the long term game, a sort of surrogate ownership of the company by the CEO / CXO’s.

    ESOPs are designed to act somewhat in this manner. Only, there must be no call options, the employee sells his options partly when he leaves, and partly a fixed interval after leaving the company, say two or three or even five years. I wonder if something like this can work, or would it contradict any fundamental laws protecting individual liberties in the major countries of the world?

    .
  • 4 JUNE 2009
    Nick Nalder
    Director
    Wattbox
    Johannesburg, South Africa

    This links to conversations we have been having recently about the need for a new role to become common in the corporate hierarchy: the “shareholders’ representative.”...

    .
    Nick Nalder
    Director
    Wattbox
    Johannesburg, South Africa

    This links to conversations we have been having recently about the need for a new role to become common in the corporate hierarchy: the “shareholders’ representative.”

    While, in theory, that is the CEO, we have seen that in practice due to incentive structures, corporate cultures, and individual psychology the CEO is unlikely to be acting entirely on the shareholders’ behalf - especially if the “shareholders” are defined as those who are making long term investment into the company.

    The shareholder’s representative or SR (which could be an individual, or a body) would act almost like an upper house—but in a more engaged and day-to-day way than a traditional Board.

    The executive team are offered incentives (as Rumelt and Bryan point out) to share in upside, with very limited real downside risk. The shareholders’ representative must ensure adequate consideration of the downside risk carried by investors, as well as assist the executive team in finding ways to maximize sustainable returns on that investment.

    SRs would essentially become a live and interactive incarnation of the ‘shareholder’s agreement,’ facilitating, shaping, communicating and enforcing (for instance, via veto) whatever principles, vision, and priorities the shareholders want to impose.

    This would become a significant new force in every aspect of the company’s executive processes, and would remind CEOs and their teams of the (inconvenient) truth that for all their power and prestige, they have actually been hired to do a job, by and for somebody else.

    .
  • 4 JUNE 2009
    Martin Kunc
    Assistant professor of Management Science
    Warwick Business School
    Coventry, UK

    My experience as researcher and professor is that managers do not perceive design flaws because of two reasons: they are part of the design and they are not designers, but riders....

    .
    Martin Kunc
    Assistant professor of Management Science
    Warwick Business School
    Coventry, UK

    My experience as researcher and professor is that managers do not perceive design flaws because of two reasons: they are part of the design and they are not designers, but riders. When the design provides a smooth ride, managers will ride at high speed without considering how they are interacting with their environment and creating the conditions for the subsequent crash. There are important flaws in the education of managers: too much focus on riding and less on designing. However, if managers learn to be designers, there will be a second issue to address: values. Since the knowledge of the design can be used for good or bad purposes, it is important to avoid free riding. Can we avoid free riding through regulations? Maybe, but there is always the intention to exploit their holes. Now, there are clear indications that the consequences of free riding are appearing sooner than later: financial crisis, global climate change, social tensions, and so on. Therefore, it is important to teach how to self-regulate if we want to achieve a design that can withstand future turbulence.

    .
  • 4 JUNE 2009
    Kanwal Jit Singh
    Surbhi Financial Technologies
    Pune, Maharashtra India

    Risk is defined as an outcome which is not expected. This has 2 sides: the loss side and the profit side (lottery winnings). The loss side has been researched extensively. However the unexpected profit side has not been researched enough.......

    .
    Kanwal Jit Singh
    Surbhi Financial Technologies
    Pune, Maharashtra India

    Risk is defined as an outcome which is not expected. This has 2 sides: the loss side and the profit side (lottery winnings). The loss side has been researched extensively. However the unexpected profit side has not been researched enough. This is the design flaw, since the profit has resulted due to circumstances that were not envisaged, therefore not managed. Why rock the boat has been the dominant principle, avoiding the examination. The parameters that went in favor have, consequently, not been controlled by the decision nor researched to improve decision making. The outcome could have gone the other way too, leading to loss in that eventuality. Hence the risk profiling has been incomplete.

    .
  • 4 JUNE 2009
    Lilyan Wei
    Owner
    Vision for Prospect
    Shanghai, China

    You’re talking about ‘people reading meters rather than reading reality,’ but nowadays, with all sorts of market anomalies around us, what is reality and what is not?

    .
    Lilyan Wei
    Owner
    Vision for Prospect
    Shanghai, China

    You’re talking about ‘people reading meters rather than reading reality’, but nowadays, with all sorts of market anomalies around us, what is reality and what is not?

    .
  • 4 JUNE 2009
    Ian Hord
    Director
    Hord Consulting
    Melbourne Australia

    ...Another factor not mentioned is that now most investors are institutional and looking for short term returns....

    .
    Ian Hord
    Director
    Hord Consulting
    Melbourne Australia

    I whole heartedly agree with Lowell and Richard. Agency theory is the key.

    Another factor not mentioned is that now most investors are institutional and looking for short term returns. Large companies become obsessed with meeting the expectations of these investors for fear of them leaving. This makes structural change difficult.

    Another point is that executives and investors have become addicted to high, but unsustainable returns. Most pragmatic investors in 2007 knew the bubble would burst, but didn’t know how to get out. Institutional investing in a bubble is like riding a tiger, you know you have to get off, but will probably get eaten alive when you do!

    .
  • 4 JUNE 2009
    Leodegardo Pruna
    Volunteer Adviser
    Philippine Business for Social Progress-BAP
    Paniqui, Tarlac Philippines

    The expressed opinions of Messrs Bryan and Rumelt are valuable inputs to strategic planning, since very often planning is done with reference to metrics obtained as a result of past enterprise performance....

    .
    Leodegardo Pruna
    Volunteer Adviser
    Philippine Business for Social Progress-BAP
    Paniqui, Tarlac Philippines

    The expressed opinions of Messrs Bryan and Rumelt are valuable inputs to strategic planning, since very often planning is done with reference to metrics obtained as a result of past enterprise performance. The more appropriate way of going through the process is to look at the system not only basing our premises on external factors and tangibles, but more importantly on internal and intangible factors which could bring about higher risk and disastrous outcomes.

    .
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Subject Management lessons from the financial crisis: A conversation with Lowell Bryan and Richard Rumelt

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