The McKinsey Quarterly

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CEOs on strategy and social issues

Business leaders are now more inclined to incorporate society’s expectations into their core strategies but face many challenges when they do.

Chief executives around the world increasingly believe that they have a strategic rationale for taking on environmental, social, and governance1 issues. However, they also understand the challenges that must be overcome when they do—challenges that include the difficulty of managing supply chains across countries with different regulations and norms for corporate social responsibility.2

According to our survey3 of CEOs at companies participating in the United Nations Global Compact,4 more than 90 percent of them are doing more than they did five years ago to incorporate environmental, social, and governance issues into their core strategies. Our research5 shows that while pressure from employees, consumers, and other stakeholders plays an important part in this trend, some CEOs see the new demands as opportunities to gain a competitive advantage and to address global problems at the same time.

Notes

1 These include global public-governance issues (such as different regulations and norms in different countries), local public-governance issues (such as corruption or underdeveloped legal and judicial systems), and corporate-governance issues.

2 The full report underlying this article, Shaping the New Rules of Competition: UN Global Compact Participant Mirror, is available free of charge online.

3 The 391 survey respondents represent 230 organizations with headquarters in Europe, 73 in the Americas, 47 in Asia, 25 in Africa, 9 in the Middle East, and 7 in Australasia. They include 275 private and 79 public companies, 28 state-owned ones, and 9 nonprofits.

4 The United Nations Global Compact is an initiative, established in 2000, to encourage businesses around the world to adopt sustainable and socially responsible policies and to report on them.

5 In addition to the survey, we conducted in-depth interviews with leaders of 38 organizations participating in the United Nations Global Compact. Thirty-one of them were companies (24 multinational and 7 national) and 7 were civil-society organizations.

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