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How helping women helps business

Companies whose social investments focus on women in developing economies help not only the recipients but also themselves.

This is a Conversation Starter, one in a series of invited opinions on topical issues. Read the essay, then share your thoughts by commenting below.

Few companies make social investments specifically aimed at empowering women in developing economies, but we believe that supporting this goal is good business and good practice for all companies. In the course of our work,1 we’ve uncovered a startlingly wide range of ways in which private-sector companies can offer sizable economic benefits not only to women and their societies but also to the companies themselves. The benefits to businesses come from enlarging their markets, improving the quality or size of their current and potential workforce (for instance, by attracting talent globally), and maintaining or improving their reputations.

Women in developing economies are hampered by many of the same concerns that face women in other countries, but they also deal with a number of additional barriers to economic security. In some cases, these problems are straightforward—girls getting less food and education than boys, for example. In others, they are as complicated as the difficulty women in many countries have in keeping control over money they may earn (because of regulations or long-standing cultural traditions that prevent them from having secure access to bank accounts), owning property, or acquiring loans.

Women’s unfulfilled potential significantly hinders economic growth. One recent study, for example, estimates that lower education and employment rates for women and girls are responsible for as much as a 1.6 percentage point difference in annual GDP growth between South Asia and East Asia.2 On the other hand, educated, income-earning women are especially powerful catalysts for development because they tend to invest more of their money in their families’ health, education, and well-being than men do.

Nevertheless, only 19 percent of the respondents to a recent McKinsey Quarterly survey said that their companies had invested in economic-development activities specifically aimed at women in developing markets. Yet 83 percent said that economic growth there was at least somewhat important to their companies’ success over the next ten years. (Read more in the accompanying survey results, “Rethinking how companies address social issues: McKinsey Global Survey results.”)

Companies whose social investments do focus on women in developing economies, the survey and our other research show, benefit not only women and their societies but also themselves. Among survey respondents, 34 percent say that such investments have already improved profits, and a further 38 percent expect them to do so.

Even more notably, our research shows that private-sector companies can create such benefits with a much broader range of measures than most executives believe. Promoting literacy, for example, offers a straightforward link to improved workforce productivity—but, it turns out, so does providing antiretroviral drugs to workers’ families. Anglo American, a mining company, extends HIV antiretroviral benefits to dependents (mostly women and children) of its employees in Africa. It has benefited from increased worker loyalty—retention rates are up—and from fewer missed workdays by employees who would otherwise need to care for sick family members. Furthermore, the communities Anglo American is serving now see lower infant mortality rates and healthier children.

Hindustan Lever’s Shakti program, meanwhile, tapped into the significant potential of empowering women to reach markets the company couldn’t otherwise. Launched in 2000, the program offers microcredit grants that enable rural women to become direct-to-home distributors of Hindustan Lever products. This new sales force has significantly boosted sales of the company’s products in rural villages, a market that is otherwise dauntingly expensive to reach. By the end of 2008, the Shakti network had grown to include more than 45,000 saleswomen covering more than 100,000 villages and more than three million homes in India.3

Private-sector programs can also give companies longer-term or more intangible rewards, such as maintaining a positive brand image or creating a more educated workforce or wealthier consumers. In India, Standard Chartered recently partnered with the International Federation of Netball Associations to build a program designed to use the sport to develop the life skills and self-esteem of girls between 14 and 16 years of age from families earning less than $2 a day. Piloted in Mumbai and Delhi, and currently being significantly expanded, the program includes an additional direct economic-empowerment component: a loan fund to help girls achieve their professional goals.4

Private-sector companies, we’ve found, can make development investments in programs that help girls and women throughout their lives—from infancy through education, preparation for work, support in the workplace, and ensuring financial security. For each stage of women’s lives, we’ve distilled a set of high-impact actions, which range from offering prenatal care and infant vaccinations to providing onsite bank accounts ensuring that female employees control their income and retirement savings. Companies don’t have to go it alone: successful ones, we’ve seen, design and implement their investments collaboratively with the women they’re trying to help, nongovernmental organizations with relevant experience, and other companies with similar interests. They can create real benefits for everyone by creatively combining an interest in empowering women in developing markets with a strategic assessment of where doing so can help meet corporate goals.

We invite you to share your experiences. Has your company acted to empower women economically? Are you the beneficiary of an economic-empowerment program? What results have you seen?

About the Authors

Irina Nikolic is an associate principal in McKinsey’s Washington, DC, office, where Lynn Taliento is a principal.

Notes

1 Our full report, The business of empowering women, is available free of charge on mckinsey.com.

2 Stephan Klasen and Francesca Lamanna, The Impact of Gender Inequality in Education and Employment on Economic Growth in Developing Countries: Updates and Extensions, Ibero-America Institute for Economic Research (IAI) discussion paper 175, Ibero-America Institute for Economic Research, 2008.

3 V. Kasturi Rangan and Rohithari Rajan, “Unilever in India: Hindustan Lever’s Project Shakti – Marketing FMCG to the rural consumer,” Harvard Business School Case 9-505-056, 2007; and Hindustan Lever annual report, 2008.

4 Bill Wilson, “Netball aims to change Indian lives,” BBC News, May 20, 2009.

Recommend (43)
  • 11 AUGUST 2010
    Jane Ding
    CEO and President
    Prosepra
    Pleasanton, CA USA

    ...we have found women are effective and powerful leaders when they love what they do, and are inspired to bring their insights and intuition...

    .
    Jane Ding
    CEO and President
    Prosepra
    Pleasanton, CA USA

    Prosepra is a woman-owned consumer electronics company. In our many roles of product designing, outsourcing, quality controls, and distribution channels, we have found women are effective and powerful leaders when they love what they do, and are inspired to bring their insights and intuition when they make sound business decisions. Women have contributed significantly to our company’s growth; in return, they grow together with the company. I have two examples. One is in the US, We have had male chief designers for three years prior hiring two capable ladies to turn our business around. They have been tremendous. Our corporate images and product presentation are greatly enhanced, resistance of sales to key accounts is dramatically lowered, and revenue grows persistently even at this challenging economic time. Their talents and detailed approaches to study our market, put their hearts into designing retail packaging, Web site layout, and ergonomic aspects have paid off our investment.

    The second example is in China. Chinese women are mostly given great responsibilities and equal education and rights when compared with many other developing, and even developed, countries, thus we are comfortable hiring ladies in China when we decided to set up an office in Zhejiang province. We needed an effective leader to negotiate contracts, maintain cordial relationships with factory owners, guarantee quality, and solve important issues independently. We had options of several men and women, but finally we nodded with a lady who is confident, experienced in foreign-trade, and has superb delegation skills. She has since risen like a star, and a few more young women followed her path. We feel women are equally capable, effective, and can earn top dollars like men if they are given the positions and the platforms on which perform.

    .
  • 5 AUGUST 2010
    Krishna Iyer Iyer
    Marketing Advisor, Europe, Middle East, Africa and India
    FedEx
    Memphis, TN USA

    I’d encourage people interested in this topic to read the Corporate Gender Gap and India Gender Gap reports produced by the World Economic Forum....

    .
    Krishna Iyer Iyer
    Marketing Advisor, Europe, Middle East, Africa and India
    FedEx
    Memphis, TN USA

    I’d encourage people interested in this topic to read the Corporate Gender Gap and India Gender Gap reports produced by the World Economic Forum. They provide an excellent view on the landscape of women’s issues in the corporate environment and actionable steps to improve gender equity.

    .
  • 12 FEBRUARY 2010
    Mercia Maserumule
    CSI Manager
    Cell C (Pty) Ltd
    Johannesburg, South Africa

    The significance of the impact that successful private and public sector partnerships can achieve in developmental work cannot be understimated....

    .
    Mercia Maserumule
    CSI Manager
    Cell C (Pty) Ltd
    Johannesburg, South Africa

    The significance of the impact that successful private and public sector partnerships can achieve in developmental work cannot be understimated. Cell C, a mobile operator company based in Johannesburg, introduced the “Take a Girl Child to Work Day®” project in South Africa 7 years ago. Through public and private sector partnerships the company provides an opportunty for Grade 10 to 12 girl learners to spend a day at “work” learning about the true nature of the “world of work’ and the various career opportunities offered. From a mere 5000 learners and just under 100 companies in 2003, the project now attracts support from over 700 private sector and goverment organizations that host around 45,000 girl learners, annually. The growth and reach of the project was made possible by the partnerships Cell C secured with goverment and other private sector players.

    .
  • 11 FEBRUARY 2010
    Partha Mitra
    Asst. General Manager
    Tata Motors Ltd.
    Jamshedpur, Jharkhand , India

    Our company employs women in all cadres, including engineers....

    .
    Partha Mitra
    Asst. General Manager
    Tata Motors Ltd.
    Jamshedpur, Jharkhand , India

    Our company employs women in all cadres, including engineers. Through the years it has supported lady engineers like my wife to grow to the senior executive cadre after joining as a Graduate Engineer Trainee. Another entry cadre exists for apprentice trainees. The works has a full fledged creche to support lady employees with young children and the creche has recently been renovated and made attractive. Besides this, our company supports women—particularly those from lower sections of society—through the All India Womens Congress by providing employment and skill acquiring opportunities in AIWC-run ancillaries. In the long run, these initiatives contribute towards bringing gender equality which in turn promotes social harmony.

    .
  • 10 FEBRUARY 2010
    Margia Arguello
    Senior Lab Coordinator
    Johns Hopkins University School of Public Health
    Baltimore, MD USA

    I am pleased to see that the private sector is participating, promoting, and recognizing the intrinsic value of micro-financing the businesses of women...

    .
    Margia Arguello
    Senior Lab Coordinator
    Johns Hopkins University School of Public Health
    Baltimore, MD USA

    I am pleased to see that the private sector is participating, promoting, and recognizing the intrinsic value of micro-financing the businesses of women in developing nations. Research and experience has continuously shown that empowering women economically allows them to improve the lives of their families and communities. Their children are able to receive proper education, which subsequently allows them to be productive contributing members of society, health systems, and our global economy. Thank you for your work!

    .
  • 8 FEBRUARY 2010
    Sue Van Der Hout
    CEO
    Girlphyte Inc.
    Toronto, ON Canada

    As these comments from leading men and women reflect, women cannot be ignored....

    .
    Sue Van Der Hout
    CEO
    Girlphyte Inc.
    Toronto, ON Canada

    As these comments from leading men and women reflect, women cannot be ignored. Thought leaders, pointing to a boatload of economic, social, and anecdotal evidence, repeat a simple truth. Sharing wealth, knowledge, and opportunity to educate, empower, and reward women fairly is essential to finding lasting solutions to economic, political, and social problems. McKinsey, bravo for continuing to beat this drum and lead a vision for change.

    .
  • 8 FEBRUARY 2010
    Wenchi Yu
    Policy Advisor
    U.S. Department of State
    Washington, DC USA

    The U.S. Department of State’s Secretary’s Office of Global Women’s Issues Office appreciates those innovative and inspiring efforts taken up by our private sector partners....

    .
    Wenchi Yu
    Policy Advisor
    U.S. Department of State
    Washington, DC USA

    The U.S. Department of State’s Secretary’s Office of Global Women’s Issues Office appreciates those innovative and inspiring efforts taken up by our private sector partners. It is encouraging to see that statistics and data support our long-time belief that empowering women and girls leads to long-term prosperity and economic growth. We can no longer afford to ignore women’s participation in our economic activities. Harnessing women’s talents and enabling their realization of potential is not only good business, but smart business.

    .
  • 8 FEBRUARY 2010
    Tina Eipe
    Manager
    HP
    Texas, USA

    While empowering women may not directly yield immediate benefits for the corporate, it will create a strong sense of brand loyalty towards that company...

    .
    Tina Eipe
    Manager
    HP
    Texas, USA

    While empowering women may not directly yield immediate benefits for the corporate, it will create a strong sense of brand loyalty towards that company, not just among the women who directly benefit from the investment, but also within their families and children, who as future consumers are likely to be loyal to the brand. Of course no one doubts the benefit of women’s education and empowerement to the community, but just wanted to point out one of the subtle long term benefits it may have for the companies.

    .
  • 5 FEBRUARY 2010
    Kari Reston
    Head, Diversity and Inclusion
    Standard Chartered Bank
    Singapore

    ...We believe women are an incredibly powerful source of development and that our inclusive approach enables us to best understand and support all our stakeholders.

    .
    Kari Reston
    Head, Diversity and Inclusion
    Standard Chartered Bank
    Singapore

    At the first Clinton Global Initiative Asia meeting, Standard Chartered Bank announced a commitment to provide financial literacy education to at least 5,000 women across Asia. Since then, we have incorporated financial literacy into our Goal programme (as mentioned in the article), run programmes for AIDS widows in India, held workshops for women entrepreneurs and developed an online resource centre with educational content specifically designed for women who are starting or growing their own businesses. The latter will be officially launched on International Women’s Day, 8 March 2010, with additional educational content, videos, multilingual access and an interactive platform for best practice sharing.

    These initiatives engage our female customers, support women in the community and also facilitate employee involvement and volunteering. We believe women are an incredibly powerful source of development and that our inclusive approach enables us to best understand and support all our stakeholders.

    .
  • 3 FEBRUARY 2010
    Marcie Wiehagen
    Principal Consultant
    Van Sciver Associates
    Pelham, NY USA

    ...we need to change the direct and indirect messages given to men, beginning when they are boys, so that they feel empowered to take the responsibility of their role as partners, husbands, and parents.

    .
    Marcie Wiehagen
    Principal Consultant
    Van Sciver Associates
    Pelham, NY USA

    I am constantly reminded of the inequities that exist for women throughout the world, regardless of economic status, education, or social background. While it makes us feel good to talk about how we can help women in economically-challenged countries, I work with an organization, Athena Collaborative, that addresses a small part of what takes place in developed countries. For example in the US, women obtain more college diplomas each year than men, yet the pay inequity continues, and the glass ceiling remains firmly in place for most women. While women contribute to household incomes, they are still almost entirely responsible for home-management, and everything to do with raising children. The social balance between women and men is one of the most difficult challenges facing all of us. It cuts across race, economics, borders, and education. To make a difference, we need to change the direct and indirect messages given to men, beginning when they are boys, so that they feel empowered to take the responsibility of their role as partners, husbands, and parents.

    .
  • 3 FEBRUARY 2010
    Sarita Gupta
    VP, Global Resources and Communications
    Women's World Banking
    United States

    One tried and true way that companies can empower women in developing countries is by investing in their recruitment, training, and promotion....

    .
    Sarita Gupta
    VP, Global Resources and Communications
    Women's World Banking
    United States

    One tried and true way that companies can empower women in developing countries is by investing in their recruitment, training, and promotion. This is not just a social investment; it is good for business too. A recent study of 226 microfinance institutions (MFI) in 57 countries indicates that when the CEO is a woman, the MFI shows a higher return on assets. Women’s World Banking is a network of 40 MFIs explicitly committed to empowering women. While for three decades we have focused on women clients, recently we have begun working with our network partners to implement responsive policies and practices to ensure that institutions attract, retain, and promote qualified women staff members. Furthermore, we launched the global WWB Center for Microfinance Leadership, which includes courses and workshops, taught by the faculty of the Wharton School of Business, to cultivate principled, visionary leaders in microfinance and expand opportunities for all qualified staff, regardless of gender.

    Common throughout all of our efforts is our commitment to continue to build a network of strong financial institutions around the world and ensure that the rapidly changing field of microfinance focuses on women—as clients, innovators, and leaders.

    .
  • 2 FEBRUARY 2010
    Zano Tyrannis
    Clinic Director
    Back to Health
    Windsor ON Canada

    I agree fully with Leslie’s comments, below. I do not think that promoting, supporting, or developing leadership of females is a female’s job....

    .
    Zano Tyrannis
    Clinic Director
    Back to Health
    Windsor ON Canada

    I agree fully with Leslie’s comments, below. I do not think that promoting, supporting, or developing leadership of females is a female’s job. It is the responsibility of the entire company. I do not believe that terms such as ‘equality’ should be used as it is rather ‘harmonisation’ of the company to employees that it respects and values.

    As noted I feel that somehow many men (and some women for that matter) feel that to be successful in business they need to be mean, tough, warriors. I posit that the profitable and successful organization of the future will be the ones that have harmony between the ying and yang personas of male and female characteristics. Neither one is superior to the other, and neither can co-exist eternally without the other. There is a time for nurturing and for destroying. The wisdom comes in knowing which one is required in each given scenario.

    .
  • 2 FEBRUARY 2010
    Jahangir Amir
    CEO
    SAMAA TV
    Karachi, Sindh, Pakistan

    This article gave me percpective on how to develop a new national program on women economic opportunities and empowerment.

    .
    Jahangir Amir
    CEO
    SAMAA TV
    Karachi, Sindh, Pakistan

    This article gave me percpective on how to develop a new national program on women economic opportunities and empowerment.

    .
  • 2 FEBRUARY 2010
    Monica Kreuger
    CEO
    Praxis School of Entrepreneurship
    Saskatoon SK Canada

    For small companies, one easy way to contribute is to join Kiva.org and lend/donate to companies owned by women. Our Business and Professional Women’s Club in Saskatoon has been doing this for a few years now...

    .
    Monica Kreuger
    CEO
    Praxis School of Entrepreneurship
    Saskatoon SK Canada

    For small companies, one easy way to contribute is to join Kiva.org and lend/donate to companies owned by women. Our Business and Professional Women’s Club in Saskatoon has been doing this for a few years now and have been able to help small women-owned companies in developing nations. With as little as $25, a small company can make a difference.

    .
  • 1 FEBRUARY 2010
    Sham Sharma
    Consultant
    Visiting Professor
    Meerut (U.P.) India

    ...finally she is coming into her rightful and legitimate position. However, having said that I remind myself that peace in society is based on inequality, not equality....

    .
    Sham Sharma
    Consultant
    Visiting Professor
    Meerut (U.P.) India

    Perhaps it is rightly being said that the 21st century is the century of the woman—finally she is coming into her rightful and legitimate position. However, having said that I remind myself that peace in society is based on inequality, not equality. A hierarchy ensures that the final authority rests at some place. In the next hundred years, either we make women completely empowered to the extent that she ascends to the top of the pyramid and men willingly accept the next rung, or if the male ego continues to be too strong, beyond a point, empowerment will have to cease.

    .
  • 1 FEBRUARY 2010
    Shailaja Sharma
    Manager
    Shell India
    New Delhi, India

    ...To draw a direct connection between female literacy, maternal health, etcetera, and sponsoring company profits is, I believe, a bit of a stretch...

    .
    Shailaja Sharma
    Manager
    Shell India
    New Delhi, India

    Where corporate initiatives fill the gap in delivery of education, health, and social services usually expected of government, they are always well-received by benefiting communities, and generate good-will. Whether they advance the interests of the corporate sponsor is dependent upon the programme structure. The Shakti programme delivers what it is designed to do, namely, to develop direct marketing services for household consumables through the medium of trained employment-potential women. Investments in primary education and adolescent health are less geared to deliver direct benefit to sponsoring companies. They are valued by the benefiting communities and thereby play a role in creating a friendly environment for the company where it locates its business. To draw a direct connection between female literacy, maternal health, etcetera, and sponsoring company profits is, I believe, a bit of a stretch, unless you stated specific boundary conditions or listed specific examples. If there were a strong and generalisable connection, it would not be a small minority of companies which opted for this route.

    .
  • 1 FEBRUARY 2010
    Ruth Ann Barrett
    Founder and CEO
    EarthSayers.tv
    Portland, OR USA

    I have the greatest respect for Greg Mortenson (Three Cups of Tea) who has dedicated his life to promoting community-based education and literacy programs, especially for girls...

    .
    Ruth Ann Barrett
    Founder and CEO
    EarthSayers.tv
    Portland, OR USA

    I have the greatest respect for Greg Mortenson (Three Cups of Tea) who has dedicated his life to promoting community-based education and literacy programs, especially for girls, in remote mountain regions of Pakistan and Afghanistan. Next comes Matt Flannery, Kiva Co-Founder and CEO. Kiva is the world’s first person-to-person micro-lending website, empowering individuals—including many, many women—to lend to unique entrepreneurs around the globe.

    Cisco Systems has sponsored a business loan program for women and applied their technology to educating girls. And I am sure there are more programs by firms as part of their social responsibility and sustainability initiatives. Interestingly, as I write this, in the background I hear on the news that the NGOs in Haiti are now limiting distribution of food and supplies to women, having found they are more likely to be distributed to families. So there you have it.

    .
  • 31 JANUARY 2010
    Alison Eyring
    CEO
    Organisation Solutions
    Singapore

    ...I don’t think there is a direct relationship between these efforts and our company performance—nor does this matter to me....

    .
    Alison Eyring
    CEO
    Organisation Solutions
    Singapore

    My company has funded 8 village banks (micro-financing programs) for women in Asia. This is one of the ways we use some of our profits to make a difference. While our staff are proud of these efforts, I don’t think there is a direct relationship between these efforts and our company performance—nor does this matter to me. Results will not be seen in the short term. It’s the long term that matters. If every small company like mine can do a little, the impact will be great.

    .
  • 30 JANUARY 2010
    Leslie Traub
    President and CEO
    Cook Ross Inc
    Silver Spring, MD USA

    It looks like all respondents thus far to the commentary are men. This is deeply encouraging to me....

    .
    Leslie Traub
    President and CEO
    Cook Ross Inc
    Silver Spring, MD USA

    It looks like all respondents thus far to the commentary are men. This is deeply encouraging to me. I feel like most organizations still view economic development of women and girls and the leadership development of women as being in the domain of woman. I’ve hypothesized that the more influential women we have in global corporations, the greater the investment in programs that will benefit women and girls in developing economies directly, and the funding of organizations as well. I’m heartened that so many men have read and commented on this topic, and are hopefully proving me wrong. Please see Catalyst’s 2009 white paper on including men in gender development programs. This links “enlightened” men to those having had women mentors, and those who believe in fairness and equity, and finally those who aren’t afraid of male peer pressure to “act like a man,” which typically doesn’t involve interest in the development of women.

    .
  • 30 JANUARY 2010
    Christina Jarek
    Trade Marketing Manager
    SabMiller Europe
    Warsaw, Poland

    In the European Union, hiring women can result in higher funds for companies from governments. The aim is to equalize the number of working women versus men....

    .
    Christina Jarek
    Trade Marketing Manager
    SabMiller Europe
    Warsaw, Poland

    In the European Union, hiring women can result in higher funds for companies from governments. The aim is to equalize the number of working women versus men. This is essential, especially for the new EU members, where the difference in proportion between the number of working men and women is the biggest. Thanks to such solutions many women can work, become financially independent, and, as it’s mentioned in this article, spend more on their families.

    .
  • 30 JANUARY 2010
    Zano Tyrannis
    Clinic Director
    Back to Health
    London UK

    ...One pharmaceutical company goes even further by trying to recruit single mothers, it has a flexible work structure and employees may work up to 60% from home....

    .
    Zano Tyrannis
    Clinic Director
    Back to Health
    London UK

    I like this article and I also am fully supportive of any initiative to encourage female participation in the economy in general, but also to encourage more “female” traits in business decision making and strategy planning. In fact, using female archetypes in the work place is a pet topic of interest of mine.

    A recent Economist issue focused on how females now make up just over 50% of the workforce. I believe that there are many initiatives that may cost relatively little but could in fact provide huge economic benefits to employees and in turn to the company. For example many large corporates in Johannesburg, and I am sure elsewhere, provide on site creche or child care facilities. This enables mothers (and fathers) to perhaps work longer or come to work knowing that their children are nearby and looked after. I am sure that increased productivity and reduced days off due to child care issues will more than pay for this cost. One pharmaceutical company goes even further by trying to recruit single mothers, it has a flexible work structure and employees may work up to 60% from home. The company is really accomodating to the mothers and is rewarded with increased loyalty by the staff. In addition office rental is kept to a minimum since so much less office space is required.

    .
  • 30 JANUARY 2010
    meera shenoy
    Executive Director
    EGMM
    Hyderabad, Andhra Pradesh, India

    ...Caste barriers crumble with economic empowerment. The self confident, independent working girl in the village is looked up to with pride by the community...

    .
    meera shenoy
    Executive Director
    EGMM
    Hyderabad, Andhra Pradesh, India

    We work in linking two worlds together: the large pool of unemployed rural youth in villages and companies which need entry level manpower. EGMM(www.egmm.ap.gov.in) is the Jobs Mission of the Andhra Pradesh government which invests in identifying youth, skilling them in short term, market linked courses and linking them to jobs. Set up 5 years back, the focus of the work is to get the vulnerable and girls into the program. This stems from our firm belief that investing in a girl means impacting the family and a new generation.

    Initially, there were many challenges ranging from parents wanting to get their daughters married early to families prefering girls to remain at home and help in housework. By sensitising the mothers of the girls, today 51% of our youth in jobs are girls. We have given them a basket of choices through our work. Formerly, rural girls were either teachers or health workers. Today girls work in retailing, sales, banks, rural BPOs, telecoms, and other sectors. A father (shepherd by profession) of one of our alumni working in HDFC rural BPO told me, “We considered her birth a curse. Today she is bringing prestige to our family”.

    ISB recently did an impact study of EGMM work on girls. The study showed that the girls became confident and had greater self esteem. Professionally, they wanted a career path, postponed marriage plans, and told their parents they wanted to work even after marriage. They use the additional income to invest in assets like house construction, refrigerators, TVs; education for a sibling, and gold for marriage. Caste barriers crumble with economic empowerment. The self confident, independent working girl in the village is looked up to with pride by the community, and based on the positive social and economic outcomes, has had a ripple effect in helping more girls enroll in our program.

    .
  • 30 JANUARY 2010
    Jane Horan
    Founder
    The Horan Group
    Singapore

    ...Education and opportunity is a magical ingredient of success for women in developed and undeveloped countries. While there are many examples of “this giving”, two stand out for me....

    .
    Jane Horan
    Founder
    The Horan Group
    Singapore

    Much has been written about the economic power of women and how investments in female education or providing loans to women-owned businesses has a multiplier effect on the community. Education and opportunity is a magical ingredient of success for women in developed and undeveloped countries. While there are many examples of “this giving”, two stand out for me. The first is, Goldman Sachs 10,000 Women Leadership Academy, providing business and management education for women. The other is the Wadhani National Entrepreneur Network providing education and leadership skills to young women entrepreneurs.

    .
  • 30 JANUARY 2010
    Cheenu Srinivasan
    Director
    Ganges Consulting
    Sydney, Australia

    ...Microfinance and other laudable programs while providing the basics of economic freedom, are all externally directed....an inside-out approach brings as much joy and happiness and economic liberation.

    .
    Cheenu Srinivasan
    Director
    Ganges Consulting
    Sydney, Australia

    Women across the world bear a disproportionate burden of work load and have little time, particularly in the rural and poorer communities for self-development. Microfinance and other laudable programs while providing the basics of economic freedom, are all externally directed. I would like to see our corporations conduct meditation and yoga classes for the underprivileged as a foundation program that builds their self-worth. Knowing the self is the key for all growth. This then becomes their personal infrastructure for inner growth from which external growth is built rather than the other way around. Stories such as El Sistema that started in Venezuela are reminders that an inside-out approach brings as much joy and happiness and economic liberation.

    .
  • 30 JANUARY 2010
    Vien Cortes
    Regional Market Analyst
    Spain Tourism Board
    Singapore

    ...I am now taking my masters degree in tourism management through the initiative of U21 Global and Mastercard. I commend their great efforts...

    .
    Vien Cortes
    Regional Market Analyst
    Spain Tourism Board
    Singapore

    In an industry dominated by women—travel and tourism—I am now taking my masters degree in tourism management through the initiative of U21 Global and Mastercard. I commend their great efforts in coming up with this programme of granting scholarships for women in the travel industry annually. For employees like myself who is required to travel much for work reasons, this study programme has been helping me to achieve a long dreamt goal of furthering my studies and experience in my career.

    .
  • 30 JANUARY 2010
    Sabine Amend
    Executive Director
    Kultur & Management, Inc.
    Longmont, CO USA

    ...businesses that continue to look at the world and their markets through a “male-centric” perspective will likely overlook certain types of talents, trends, and needs...

    .
    Sabine Amend
    Executive Director
    Kultur & Management, Inc.
    Longmont, CO USA

    Here is a thought on a slight tangent: businesses that continue to look at the world and their markets through a “male-centric” perspective will likely overlook certain types of talents, trends, and needs that a broader perspective would not. Finding opportunity in uncertain times can be supported by strengthening sophisticated and flexible modes of perceiving environments, to allow for discovering emerging patterns. Anyone who is deeply emeshed in a mono-culture, tends to be blinded by their own culture. A pluri-culture (such as men and women) is more likely to uncover blind spots.

    .
  • 30 JANUARY 2010
    Mary Hunt
    Owner
    In Women We Trust
    Orange, CA USA

    The biggest economic empowerment is that of the blogosphere and how the freedom to publish freely and be heard has created massive networks of helpful hands....

    .
    Mary Hunt
    Owner
    In Women We Trust
    Orange, CA USA

    The biggest economic empowerment is that of the blogosphere and how the freedom to publish freely and be heard has created massive networks of helpful hands. Social media enhances what has always been our culture—women-helping-women lead better lives. We support one another globally and because we provide economic and emotional support, the world is becoming more balanced, more civilized and more sustainable.

    .
  • 29 JANUARY 2010
    Ria Henley Jensen
    editor
    Women's eNews
    New York, NY USA

    ...it still amazes me that the business case for investing in women still has to be made....

    .
    Ria Henley Jensen
    editor
    Women's eNews
    New York, NY USA

    Women’s eNews has been covering this story for nearly ten years and it still amazes me that the business case for investing in women still has to be made. Women are more than half the population with control of the vast majority of family buying decisions and incredible entrepreneurs. Who is left that we have to discuss this with?

    .
  • 29 JANUARY 2010
    Chitra Ramachandran
    Financial Controller
    Figleaves.com
    UK

    ...Governments and employers in developing countries like India that are still socially conservative would do well to recognise this and provide flexible working conditions and child care support to women....

    .
    Chitra Ramachandran
    Financial Controller
    Figleaves.com
    UK

    Economic necessity has propelled many women into the job market. Economic independence and cultural changes has reduced gender inequality in many societies. However, the woman continues to be the main “carer" for young children and elders in the family. Governments and employers in developing countries like India that are still socially conservative would do well to recognise this and provide flexible working conditions and child care support to women. This will boost participation of women in industry.

    .
  • 29 JANUARY 2010
    Richard Skinner
    Consultant
    Retired
    Washington DC USA

    This piece is the perfect example of how an earlier article, “Using knowledge brokering to improve business processes” could and should work...

    .
    Richard Skinner
    Consultant
    Retired
    Washington DC USA

    This piece is the perfect example of how an earlier article, “Using knowledge brokering to improve business processes” could and should work, albeit, in this case the source of the idea/insight is the humanitarian/international relief sector and the potential beneficiaries are businesses.

    CARE, for example (and other international development agencies), have known that effecting change in women is a key to bringing about major social, economic and political change, especially in developing countries and particularly if the goal of development is large, enduring, structural change. The fact that that insight appears to now have found fertile soil in business strategy only confirms the importance of looking outside one’s own comfort zone for important insights. In the case of women, consider just how rapidly and profound the change in women’s economic status in developed nations came about and how large the impacts are.

    .
    OUR REPLY
    MKQ_response

    Corey Billington and Rhoda Davidson, authors of “Using knowledge brokering to improve business processes”, reply:

    Excellent point, Richard! Indeed we have used knowledge brokering in NGO situations. In fact we are working with WWF on their climate savers programs. Knowledge brokering is vital for NGOs because they don’t have large budgets and need to make the most of the budgets they do have.

    OUR REPLY
  • 29 JANUARY 2010
    Peter McCann
    Consultant
    McCann Corporate Consulting Associates
    Hamilton, ON Canada

    The observation applies to and in developed nations as well. The Canadian Aboriginal environment shows a strong relationship between educated, healthy, empowered women and economic and social progress....

    .
    Peter McCann
    Consultant
    McCann Corporate Consulting Associates
    Hamilton, ON Canada

    The observation applies to and in developed nations as well. The Canadian Aboriginal environment shows a strong relationship between educated, healthy, empowered women and economic and social progress. This is striking when looking at relatively advanced economies of the Mohawk First Nations and other First Nations also near urban centers. The Canadian Government and some First Nations are making efforts; however, these efforts and the efforts on early childhood education and well-being need to be doubled and re-doubled.

    .
  • 29 JANUARY 2010
    Thomas Doorley
    CEO
    Sage Partners, LLC
    Boston, MA USA

    A decade and a half ago, Deloitte began a major effort to understand why so few women made it to Partner, while incoming classes were 50/50....

    .
    Thomas Doorley
    CEO
    Sage Partners, LLC
    Boston, MA USA

    A decade and a half ago, Deloitte began a major effort to understand why so few women made it to Partner, while incoming classes were 50/50. Based on a firm-wide effort, Deloitte now has a higher percentage of women partners than any major professional services firm. The current Chair of the US practice is Sharon Allen and women fill many other leadership positions. I knew Deloitte had turned the corner, when the data for women partners showed a steady upward trend, but not more each year. That is, it made the case that standards were not lowered. Some years more qualified than in other years. This is crucial for success. Performance and merit, remain key, but the impediments to having merit show through have been reduced. That’s the way forward!

    .
  • 29 JANUARY 2010
    Mason Carpenter
    M. Keith Weikel Professor in Leadership
    University of Wisconsin Madison
    Madison, WI USA

    This is a great example of what folks like C.K. Prahalad and Porus Munshi have shown us about entrepreneurship in bottom-of-the-economic pyramid (BOP) economies....

    .
    Mason Carpenter
    M. Keith Weikel Professor in Leadership
    University of Wisconsin Madison
    Madison, WI USA

    This is a great example of what folks like C.K. Prahalad (author of The Fortune at the Bottom of the Pyramid) and Porus Munshi (author of How 11 Indians Pulled Off the Impossible) have shown us about entrepreneurship in bottom-of-the-economic pyramid (BOP) economies. Echoing your views in this article, the GEPA organization is one of my favorite examples of the opportunities found at the intersection of BOP markets and helping women. You might recall that 60% of hand-stitched soccer balls are made in the city of Sialkot, Pakistan. Historically, stitching was done in peoples’ homes where child labor was commonly used in the production of the balls. In 1996, during the European soccer championships, activists lobbied to end the use of child labor. This eventually led to the Atlanta Agreement, which sought to reform the industry to eliminate the use of child labor in the production of balls. The Atlanta Agreement got ball production out of the home and into stitching centers, which can be monitored more easily. This also led to the centralization of production in approved “stitching centers.” On the one hand, the centers make it easier for the Independent Monitoring Association for Child Labor (IMAC) - an organization created to watch over the Atlanta Agreement - to make sure no child labor is used. On the other hand, the centralization sometimes forces workers to commute further to get to work. Child labor has to a large extent disappeared from this sector. Moreover, global fair trade companies like GEPA have set up village-based stitching centers which solely employ women. Custom and religion prohibit women from working with men in Pakistan, and the women-only soccer ball stitching centers give them an opportunity to have a job and improve their families’ incomes. We can see this in the public sector, too, in schools such as Riverside School, an innovative primary and secondary education school in Ahmedabad, Gujarat, India (see a great video on it in TED). Thanks again for the inspirational and spot-on article.

    .
  • 29 JANUARY 2010
    Jerome Singh
    Investment Officer
    CDB
    Bridgetown, Barbados West Indies

    In the Caribbean’s past, slavery and other labour programmes have resulted in the male being absent from the home, while offshore earning a wage. The society became matriarchial...

    .
    Jerome Singh
    Investment Officer
    CDB
    Bridgetown, Barbados West Indies

    In the Caribbean’s past, slavery and other labour programmes have resulted in the male being absent from the home, while offshore earning a wage. The society became matriarchial and in Barbados women have more mortgages, saving accounts, and car loans. This is so for most of the English speaking Caribbean except for Guyana and Trinidad where the population has a significant portion which is of Asian origin.

    .
  • 29 JANUARY 2010
    Ted Stein
    President and CEO
    The Stonepath Group, Incorporated
    Edgewater Park, NJ USA

    I am an advisory board member for Black Women in Sport Foundation, in Philadelphia, PA, USA. The program was started by two professors at Temple...

    .
    Ted Stein
    President and CEO
    The Stonepath Group, Incorporated
    Edgewater Park, NJ USA

    I am an advisory board member for Black Women in Sport Foundation, in Philadelphia, PA, USA. The program was started by two professors at Temple University in Philadelphia to encourage women of color, and coaches, to participte in non-traditional sports like fencing and tennis. Since its inception, the program has fostered a network of women who continue to mentor women athletes and coaches to attain their college degrees through competitve sports. Many have gone on to compete in the Olympics. Their ranks include executives from professional sports to major corporations like American Express and Nike.

    .
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