The McKinsey Quarterly

  • Recommend (37)
  • Text Size
  • Print
  • Download PDF
  • Link to This

How companies manage the front line today: McKinsey Survey results

Most companies don’t offer sufficient training for frontline managers or structure their roles to create the most value. Aggravating the problem, senior leaders are often unaware of the issues that hinder frontline performance. Companies with effective frontline managers take a different approach.

managing front line article, creating value supervisor management, Organization

In This Article

Audio

audio MP3 How companies manage the front line today: McKinsey Survey results

To use the audio player, please install the Adobe Flash Player plugin version 9 or greater.

Download MP3

Senior executives and nonexecutive managers are unhappy with the performance of their companies’ frontline managers, according to a McKinsey survey.1 The low level of satisfaction, the results indicate, stems from the way frontline managers’ jobs are structured and from inadequate training, not merely a lack of skills on the part of frontline managers.

Other McKinsey work has shown that empowering frontline managers to make decisions, anticipate problems, and coach their direct reports (rather than simply following and giving orders and solving crises) generates higher productivity and other benefits.2 However, the results of this survey indicate that most companies do not enable frontline management to focus on the right priorities and become more productive. Respondents say the most common role for frontline managers consists merely of performing assigned tasks, identifying and fixing problems, and successfully confronting unexpected, everyday challenges or crises as they arise (Exhibit 1). Only 11 percent say their companies’ frontline-management roles are structured so that managers focus on coaching and developing their direct reports.

Further, while frontline employees receive extensive training and development, their managers—who may have had no previous experience leading others—do not. At all levels, executives believe that the little training they do receive fails to prepare them to take on leadership roles successfully.

Notes

1McKinsey Quarterly conducted the survey in August 2009 and received 1,674 responses, with 46 percent representing senior leaders, 36 percent nonexecutive managers and employees, and the rest a mix of academics and consultants.

2 See Aaron De Smet, Monica McGurk, and Marc Vinson, “Unlocking the potential of frontline managers,” mckinseyquarterly.com, August 2009,

Page:1 2 3 4

Related Audio
As the first line of management in companies with distributed networks of sites and employees, frontline supervisors are ideally positioned to create a dynamic, adaptive, flexible, and continuously improving frontline environment. Yet most companies expect these managers to be little more than enforcers of rules.

In a January 2010 podcast titled “Getting more from your frontline supervisors,” McKinsey partners Monica McGurk and Aaron de Smet discuss what happens when companies allow frontline supervisors to lead creatively. To listen, use the audio tool in the box to the left.
Embed E-mail