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Why don’t back-office efficiency drives stick?

A granular look at back-office operations shows why across-the-board cuts make no sense.

Difficult economic times are spurring many CEOs to demand cuts in corporate back offices. And no wonder: finance, HR, IT operations, and other support functions can represent 15 to 20 percent of a global company’s personnel expenses and are thus prime targets for retrenchment. Yet the savings are often fleeting—we find that barely four in ten companies meet their targets one year into a cost-cutting program, and by year four fully 90 percent of back-office costs are right back where they started.

Why? One reason is that many companies pursue sweeping, top-down cuts that—while fast, easy, and seemingly fair—can unintentionally lower the effectiveness of back-office services and thereby fuel resistance among business units, many of which hire back the workers at first opportunity. To understand the risks associated with a broad-brush approach, consider the experience of a global European manufacturer’s finance group, highlighted in the exhibits in this article. This snapshot of one company’s situation is drawn from an ongoing proprietary benchmarking initiative that maps a range of back-office efficiency and effectiveness data at more than 900 companies in Europe and North America.1

A simple head count comparison suggests that the manufacturer’s finance department is somewhat leaner than that of its average competitors, though about a third less lean than that of its most efficient one (Exhibit 1). Many COOs, CFOs, and other executives armed primarily with such high-level information initiate across-the-board layoffs, process improvements, or both. That’s a mistake. In fact, a more granular look at the efficiency of the finance department’s constituent parts (general accounting, treasury, and so on) reveals that only its revenue-management operation has a leaner head count than that of the company’s average competitors. In other words, superior efficiency in one area masks moderate inefficiency throughout the rest (Exhibit 2, left side). Across-the-board layoffs would eliminate muscle as well as fat.

Of course, efficiency is only half of the equation. To capitalize on the potential for improvement and make changes stick, executives must also consider the effectiveness of back-office services. Here too a closer look is revealing, as it suggests that the manufacturer’s revenue-management operation, which takes fully twice as long as its rivals do to secure payment, is far less effective than its peers in managing receivables. Applying this lens to the rest of the company’s finance group suggests that its services could be 50 percent more effective (Exhibit 2, right side). The manufacturer’s executives could use that information to begin developing more accurate—and realistic—targets for efficiency and effectiveness. Simultaneously, they could probe the root causes of these performance deficits to learn where lean and other process-improvement techniques might be advantageous.

Companies miss such opportunities when they take a hands-off approach to managing back-office complexity. By contrast, top companies closely monitor both the efficiency and the effectiveness of support activities and recognize that improvements to the former need not come at the expense of the latter (a key insight confirmed by our research). In fact, there are often interdependencies between the two. Greater effectiveness can even contribute to higher efficiency. Within the finance function, for example, paying more attention to the creditworthiness of customers and setting shorter payment cycles (effectiveness gains) help reduce the need for write-offs and make posting to accounts more straightforward (greater efficiency).

Mastering such interdependencies across the breadth of a company’s back-office operations pays big dividends. If an average performer in our database raised its back-office efficiency and effectiveness to top-quartile levels, it would improve its net margin by two percentage points. Moreover, greater transparency allows companies to make better offshoring decisions and to integrate back-office services more closely with core businesses, improving productivity in adjacent areas—all while helping to ensure that operational improvements stick.

About the Authors

Marco Ferber is an associate principal in McKinsey’s Stuttgart office; Jürgen Geiger is a principal in the Düsseldorf office, where Klaus Kunkel is a consultant.

Notes

1 The data include employment figures, as well as various effectiveness metrics for 920 companies in Europe, North America, and elsewhere. The study spans a range of industries (automotive and assembly, banking, basic materials, consumer goods and services, among others) and includes all major general and administrative functions (for instance, data processing and IT, finance, HR, marketing, purchasing, and real estate). When possible, we break the functions down into subfunctions, such as employee benefits (HR) and accounts receivable (finance).

Recommend (36)
  • 5 FEBRUARY 2010
    James Lee
    Director of Finance
    The Regent Hotel
    Singapore

    ...interesting that we upgrade our system when prompted by the software vendor with the fear of losing support; and fail to take the same approach in the upgrade of our people skill...

    .
    James Lee
    Director of Finance
    The Regent Hotel
    Singapore

    One can gain much better efficiency through a strategic review of its cost structure and redesigning it. Any drive to reduce cost with the approach at the component level will meet with limited success as compared to a structural approach with a sustainable benefit. It is very interesting that we upgrade our system when prompted by the software vendor with the fear of losing support; and fail to take the same approach in the upgrade of our people skill to take advantage of the benefit it can contribute to the organization.

    .
  • 31 JANUARY 2010
    Kevin Popis
    Senior Manager, Strategy for the Americas
    Daimler
    USA

    ...Unfortunately, many companies that only seek cost improvements without considering the systemic view cause more dysfunctional behavior...

    .
    Kevin Popis
    Senior Manager, Strategy for the Americas
    Daimler
    USA

    Eliminating back-office activities do not always result in the efficiency gains that companies anticipate. Consideration must be given to whether or not the activity gives the company a competitive advantage. Additionally, is the activity is a core or non-core process to the success of the organization. Secondly, should the activity be performed within the company or outside by an internal shared service center or outside by a business process outsourcer (BPO). Unfortunately, many companies that only seek cost improvements without considering the systemic view cause more dysfunctional behavior (e.g. low employee moral, strained customer relations, etc.) and ultimately result in higher cost.

    .
  • 29 JANUARY 2010
    Shambhu Nath Roy
    Senior Consultant
    TCS Ltd.
    Kolkata, West Bengal, India

    ...important factors have been left out completely while discussing what works and what does not in ‘back-office slashing’....

    .
    Shambhu Nath Roy
    Senior Consultant
    TCS Ltd.
    Kolkata, West Bengal, India

    As is usual for McKinsey, this is another issue well-analyzed and another article well-penned. However, important factors have been left out completely while discussing what works and what does not in ‘back-office slashing’. For instance, introduction of improved and integrated technology while reducing staff would provide entirely different results. If the back-office operations are outsourced to low-cost destinations, it works even better due to use of appropriate technology and lower-paid workers (due to lower cost of living). Certain countries deal with huge workloads entirely differently. Once, six of us went together to open savings bank accounts (for salary purpose) at a German bank in Cologne. The bank officer got really flustered at the ‘crowd’ (i.e. six of us) saying he had not opened that many accounts in the last three months. I had to explain to him patiently that, in India, any bank officer has to deal with really long queues and has to multi-task like a juggler.

    .
  • 28 JANUARY 2010
    Fred Gvillo
    Principal
    Eagle Eyrie
    Walnut Creek, CA USA

    ...This likely requires upgrading employee skills (training) and recruitment of new talent. ‘Assessing the creditworthiness of customers, and refining payment cycles’ is beyond the abilities of the AR clerk of the past.

    .
    Fred Gvillo
    Principal
    Eagle Eyrie
    Walnut Creek, CA USA

    In 2009, many companies achieved profit targets by reducing headcount. Too often, the need to make the quarter resulted in across-the-board layoffs. Process improvements were not made because they require time and investments that conflicted with the need for short-term profits. To drive longer-term profits, management must now look for opportunities to upgrade the effectiveness of back-office services. This likely requires upgrading employee skills (training) and recruitment of new talent. ‘Assessing the creditworthiness of customers, and refining payment cycles’ is beyond the abilities of the AR clerk of the past.

    .
  • 28 JANUARY 2010
    Charlie Platt
    Business Manager
    US NAVY
    Washington DC USA

    For the measure of efficiency, did you normalize the data so the measure is equitable?...

    .
    Charlie Platt
    Business Manager
    US NAVY
    Washington DC USA

    For the measure of efficiency, did you normalize the data so the measure is equitable? It seems that averaging the companies would do the trick if the size of the companies in the sample are evenly distributed. Is that the case?

    .
    OUR REPLY
    MKQ_response

    The authors reply:

    Charlie, Thanks for your question. Indeed, in order to maximize the number of companies for the selected industry sample, we eliminate size differences by normalizing the data. To achieve this, we use regression analyses based on targeted “capacity drivers,” of which total revenues is only one, and most often not the most appropriate. For example, to compare companies regarding the efficiency of the tax function, we adjust for number of legal entities rather than revenues. The reason for this: the activity of the tax function is actually driven by the legal structure and the number of individual companies requiring a tax statement (revenues per company may differ quite substantially). That way, a much more differentiated picture becomes visible, which is far more in line with our on-the-ground experience.

    OUR REPLY
  • 28 JANUARY 2010
    Drag Upta
    Research
    NC, USA

    Firms are quick to use benchmarking results when they see themselves on the “negative” side of the benchmark. However, these same firms are unwilling to use these benchmarks when they are on the “positive” side...

    .
    Drag Upta
    Research
    NC, USA

    Firms are quick to use benchmarking results when they see themselves on the “negative” side of the benchmark. However, these same firms are unwilling to use these benchmarks when they are on the “positive” side of the benchmark. Case in point, I work for a division of an industrial manufacturer. This division spends about 0.5% on IT spend while the industry benchmark average for similar businesses is close to 2%. Oh, and this division is trying its level best to cut it down to about 0.3%. I am quite sure this firm would be the best in class from an IT spend/revenue ratio perspective. We just cannot get the firm to invest in IT even though we can more than adequately demonstrate operations problems with the legacy software and benefits with the upgrade.

    .
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