The McKinsey Quarterly

nonprofits and social media article, the importance of storytelling, Marketing & Sales

FEBRUARY 2011

The power of storytelling: What nonprofits can teach the private sector about social media

Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer.

Includes: Audio
Featured Articles
Editors’ Choice
Research in Brief

  • prizes spur innovation article, awards for innovation, Nonprofit

    JULY 2009

    Using prizes to spur innovation

    Prizes used to spark innovation are on the rise. Philanthropists—as well as players in the public and private sectors—must understand how to use them in the most effective way.

    Includes: Audio
  • better way to speed adoption of vaccines article, faster vaccine adoption, Health Care

    AUGUST 2008

    A better way to speed the adoption of vaccines

    Mapping the way decision makers interact could hasten the introduction of vaccines.

  • private health care Africa article, improving African private health care, Nonprofit

    MARCH 2008

    How private health care can help Africa

    In Nigeria, Kenya, and elsewhere, the private sector already serves more than 40 percent of the people in the lowest economic quintile. With the right investments, it could do even more.

    Includes: Audio
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