Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
JANUARY 2011
Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share?
NOVEMBER 2010
Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but also the way they allocate spending and organize operations.
APRIL 2010
The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted medium.
OCTOBER 2008
The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.
APRIL 2008
What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.
DECEMBER 2007
Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.
AUGUST 2007
The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
JUNE 2007
Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.
JANUARY 2005
They can be, but only if newspapers first work out—and mitigate—the risks.
JUNE 2004
To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.
FEBRUARY 2004
Must video walk the same plank that music did?
FEBRUARY 2011
IBM computer scientist David Ferrucci and his team set out to build a machine that could beat the quiz show’s greatest players. The result revealed both the potential—and the limitations—of computer intelligence.
Two-time Jeopardy! champ Greg Lindsay knew that beating IBM’s quiz show–playing computer would be hard. What he didn’t expect was how much it would change the way he played.
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