The McKinsey Quarterly

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Improving strategic planning: A McKinsey Survey

Executives say their companies could be a lot more effective at developing a strategy and implementing strategic plans, and they suggest some areas for improvement.

Strategic planning is critical to the continued success of any organization, yet fewer than half of the executives who responded to a new online survey conducted by The McKinsey Quarterly1 say that they are satisfied with their company's approach to planning strategy. Further, although more than three-quarters of the respondents report that their company has a formal strategic-planning process, fewer than a quarter say that the process is key to making their most important decisions; senior executives—most important, the CEO—drive decision making. The executives also raise significant concerns about the way their company executes the strategy, communicates it, aligns the organization with it, and measures performance against it.

Notes

1 The McKinsey Quarterly conducted the survey in late July and early August 2006 and received 796 responses from a worldwide panel of executives. All panelists' responsibilities are primarily financial or strategic, and they work in a wide range of industries for organizations with revenues of at least $500 million.

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