The landscape of Chinese Internet users is huge compared to any other developing country: at 750 million users, it showcases a bigger opportunity for e-commerce business. The report would certainly give useful insight to Internet businesses and information providers to develop and target the content and applications as per consumer-accessing requirements.

The consistent development of e-products and services to meet the demands of the digital junkies will see a considerable increase in the total percentage of Internet users in the nearest future. The market is futuristic, expandable, and profit-oriented.

Very interesting and valuable report to understand the landscape of Chinese digital users. Luckily, we just did similar research on Chinese consumers’ media preferences when choosing IT products. But our segement criteria is based on different age ranges, like college students, young workers, and mature workers. They have different purchase concerns and requirements due to finacial status, values, and personality, which combine social and personal reasons.

Also interesting to learn that IT products have already become the affordable and entertainment-aided tools in consumers’ eyes, and even the status label in mature people’s perception. The thirst for and need to own high-quality, personalized, functional and eye-catching products increases day by day.

Only with deep and accurate learning regarding consumers’ needs, usage behavior, and triggers when choosing a new-category IT product can makers really win consumer’ trust and preferences.

The Internet is a useful tool and valued commodity in the communications industry. China has the unique opportunity to regulate consumer usage to protect young users from untoward content. The value of the Internet lies in fast business communication, student research techniques, brief social networking, and photo sharing. The China market for Internet and iPhone usage has a strong upside for telecommunications providers, and the key to a consumer-driven Internet market in China is regulated competition among these service providers to keep prices down and service quality up.

This is a good article because it shows the categories of digital device users in China and it can give Western marketers insights on how to target their prospects. However, selling information products and getting paid in the China market is not the same as it is in America. We’ve spent 30 years doing it and we know it is not business as usual. You’ll need local help — and the right people on the ground. These people are hard to find and harder to keep.

Very useful data for targeting products for people who are the manufacturers of almost everything the world uses today.

The relatively small percentage of “gamers” really surprised me. Everyone that I know in China and the people that they know (approximately 1,000 people in all corners of the country) spend a huge amount of time playing games (especially cards), chatting, dating, and downloading all sorts of music and movies. They may read the news superficially but don’t trust any except the weather reports —they are all very “active” users. Perhaps there is some overlap between gamers, mobile mavens, and digital junkies. I would be very curious about the ages and lifestyles of the mavens and the gamers, but I would guess mostly younger. Great report—wish there were lots of additional details about each group.