Welcome to McKinsey Quarterly, the business journal of McKinsey & Company.
FEBRUARY 2011
Large cities may be the ideal test track for the mass market. Catalyzing early adoption could take less than most auto executives and policy makers think.
JUNE 2008
The automakers have vastly more power than the North American companies that supply them. To create value, the suppliers must redress the balance.
China’s carmakers have a great future on the world stage—but not in the immediate future.
JUNE 2007
Automakers and dealers should learn to collaborate more. Both parties would benefit.
MARCH 2006
The problems of embedded software are rooted in the legacies of hardware development.
JULY 2010
Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries.
NOVEMBER 2009
Many carmakers design electric vehicles intended to satisfy the needs of almost all customers. Instead, they should embrace a radical new form of market segmentation.
JUNE 2009
Upon entering the mainstream—in a few years or a couple of decades—electrified cars will transform the auto and utilities sectors and create a new battery industry. What will it take to win in a battery-powered age?
JANUARY 2010
MAY 2008
DECEMBER 2008
JANUARY 2007
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