The McKinsey Quarterly

opportunity for big data article, make big data more accessibleautomate decision making, Economic Studies

MAY 2011

The challenge—and opportunity—of ‘big data’

A new report explores the explosive growth of digital information and its potential uses.

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  • measuring Net's growth dividend article, Internet's impact on global growth rising rapidly, High Tech

    MAY 2011

    Measuring the Net’s growth dividend

    New McKinsey research finds that the Internet now accounts for a significant share of global GDP and plays an increasingly important role in economic growth.

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  • nonprofits and social media article, the importance of storytelling, Marketing & Sales

    FEBRUARY 2011

    The power of storytelling: What nonprofits can teach the private sector about social media

    Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer.

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  • straining global finance article, growth of emerging markets, Corporate Finance

    DECEMBER 2010

    How the growth of emerging markets will strain global finance

    Surging demand for capital, led by developing economies, could put upward pressure on interest rates and crowd out some investment.

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